Founder Skills

What is Founder Skills?

Founder Skills is a curated collection of 20+ production-grade Claude Code skills engineered to automate the daily operational, marketing, and growth workflows of startup founders and product creators. Created by Ognjen Gatalo (SaaS Strats), this skill pack transforms Claude into an autonomous executive growth team. Instead of crafting ad-hoc prompts from scratch, founders can instantly execute battle-tested SOP creation, conversion rate optimization (CRO), viral content drafting, competitive intelligence gathering, and pricing strategy design directly from their terminal or IDE.

Included Skills & Growth Capabilities

• Conversion & Product Strategy:
  • cro-optimization: Audits landing pages against 13 core conversion principles with before-and-after copy recommendations.
  • strategic-planning: Diagnoses business bottlenecks and delivers 3 high-impact next moves for revenue growth.
  • go-to-market-plan: Builds tailored GTM strategies based on ICP, distribution channels, and product readiness.
  • pricing-strategist: Models value-based tier structures, grandfathering rules, and expansion loops.
  • sop-creator: Generates detailed, delegation-ready Standard Operating Procedures for repeatable tasks.
• Content & Viral Social Distribution:
  • x-writer: Drafts viral X/Twitter threads and posts using 51+ templates and voice-matching (Hormozi, Naval, Gazdecki).
  • linkedin-writer: Constructs high-authority LinkedIn posts across 7 proven structural archetypes (Case Study, Blueprint, Hot Take).
  • viral-hook-creator & lead-magnet-generator: Engineers scroll-stopping hooks and high-converting giveaway campaigns that generate inbound DMs.
• Outreach & Competitive Intelligence:
  • outreach-specialist: Crafts multi-touch outbound sequences (Email, LinkedIn, X) using 8 proven conversion templates.
  • competitor-intel: Benchmarks competitors with verified metrics, leverage strategies, and counter-positioning angles.
  • brand-copywriter: Applies proven copywriting frameworks (AIDA, PAS, BAB) across landing pages and ad creative.

Installation & Usage

Install the entire founder pack or individual skills via the command line:

# Install all 20+ founder skills
npx skills add https://github.com/ognjengt/founder-skills

# Install a specific skill (e.g. CRO Optimization or PRD Generator)
npx skills add https://github.com/ognjengt/founder-skills --skill cro-optimization
npx skills add https://github.com/ognjengt/founder-skills --skill prd-generator

# Global installation for all Claude Code sessions
git clone https://github.com/ognjengt/founder-skills
cp -r founder-skills/skills/* ~/.claude/skills/

Technical Specifications

Frequently Asked Questions